QR codes for food & drink packaging that scan at the checkout
One code that rings up at the till and takes shoppers to your ingredients, allergens, provenance or a recipe — built to the GS1 Digital Link standard, and editable after it's printed.
Start free (beta) → or the Sunrise 2027 checklist →
Why a 2D barcode for food & drink?
A food or drink label only has room for so much. A GS1 Digital Link QR code gives you the rest — full ingredients and allergens, nutrition, where it was made and how to enjoy it — behind a single scan, without shrinking your artwork or your type size.
Because the code can carry a batch or lot number and a best-before date alongside the GTIN, it also makes recalls faster and more precise: you can point a single affected batch at a notice while every other unit keeps working normally.
And it still scans as an ordinary product barcode at the checkout — the same GTIN a retail till reads today — so nothing about ringing up the sale changes.
What to put behind the code
- Full ingredients and allergen information
- Nutrition and dietary suitability (vegan, gluten-free)
- Provenance — the farm, region or maker's story
- Recipes and serving suggestions
- Recycling and disposal instructions
- Time-limited promotions and competitions
Your food & drink Sunrise 2027 checklist
Common questions
Will it still scan at a supermarket checkout?
Yes. The code is a GS1 Digital Link built around your existing GTIN, so a retail till reads it offline exactly as it reads your current barcode.
Can one code carry the best-before date and batch number?
Yes. A GS1 Digital Link can carry the GTIN plus a batch/lot number (AI 10) and best-before date (AI 17) in the same scan — useful for targeted recalls and traceability.
Can I show different information for different batches?
Yes. You can set a rule so a specific lot points somewhere of its own — a recall notice, say — while every other unit keeps its normal destination.
Is it free?
The core is free while we're in beta, and 10 products stay free forever. When billing starts, Pro is £10/month with your own domain on the codes included, and founding members get their first year at half price.
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